UPM Adhesive Materials is presenting a new expanded portfolio of label materials designed to meet the evolving demands of packaging performance, sustainability, and end-use precision at LOUPE Americas.
Central to the showcase are purpose-built adhesives, UPM PharmaSure, UPM Vetro, and UPM Endurance. UPM engineered these products to address the distinct requirements of pharmaceuticals, wine and spirits, and industrial applications. These products are all part of the UPM Raflatac label material offering. They provide customers with easy access to tailored adhesive performance for specific end uses.
Visitors have also discovered products supporting packaging circularity and efficiency, including UPM ProCycle and UPM OptiCut. In addition, UPM is highlighting conformable films tailored for squeezable and contoured containers. These products deliver durability, strong adhesion and distortion resistance across a wide range of end-use packaging applications.
“At LOUPE 2026, we’re focused on helping our customers simplify complexity, whether that’s improving recyclability, optimizing converting efficiency, or ensuring reliable performance in demanding applications,” says Katja Kivelä, vice president, Markets, Americas, UPM. “Our portfolio is designed to give converters and brand owners confidence in every label choice they make. We’re excited to connect face-to-face with converters and customers, share insights and build partnerships that move the industry forward.”
“Our customers depend on us to solve complex labeling challenges, and that responsibility drives everything we do,” adds Anna Hunt, director of marketing, sustainability and communications, Americas, at UPM Adhesive Materials. “By combining decades of adhesive expertise with rigorous quality standards, we help label converters and brand owners achieve consistent performance and peace of mind. At LOUPE 2026, we’re excited to share solutions that help our customers succeed today while preparing for the opportunities of tomorrow.”
Solutions on display
- UPM Endurance – engineered to deliver extreme label performance for hard-to-label substrates and demanding applications.
- UPM Vetro – designed to enable impactful wine and spirits labeling throughout the product’s full lifecycle, from production through end of life.
- UPM PharmaSure – developed to help meet the rigorous regulatory and change management requirements of pharmaceutical and healthcare labeling applications.
- Conformable film solutions – delivering high-performance labeling for squeezable and flexible packaging formats.
- UPM ProCycle – supporting recyclability goals through APR-recognized adhesive technologies and products.
- UPM OptiCut Linerless – providing consistent print-and-apply performance for fast-paced fulfillment and distribution environments.
